Profit with Purpose: Reforming Business to Address 21st Century Global Challenges

Even prior to the pandemic, the concept of corporate purpose was gaining increasing traction amongst businesses and investors. Much of that interest stemmed from growing concerns about climate change and businesses’ role in contributing to it. With COVID-19, corporate purpose has taken on heightened significance and the agenda has moved beyond environmental concerns to include a broad range of social issues around health, inclusivity and diversity. 

What can corporate purpose do to address the social, political and environmental challenges of the day? The answer is an immense amount, once it is understood what is meant by it. Corporate purpose is why a company exists, is created and its reason for being. 

https://www.oecd-forum.org/posts/profit-with-purpose-reforming-business-to-address-21st-century-global-challenges?channel_id=747-trust

Citation:  OECD