Advancing Health Ownership Digitalization, access to health information and structural demand are set to further drive the consumer health market. Do you know what’s ahead?

Advancing Health Ownership

Around the world, people are increasingly health conscious and aware of the impact of individual lifestyle choices on their health and the health of others. This growing awareness has the potential to transform the way we think about health care – becoming our own health advocates and seeking ways to personally improve and maintain health. 

This overarching trend of health ownership worldwide is expected to drive growth in the consumer health industry across a number of fronts. Additionally, self-care can help alleviate increasing resource pressure on health care systems and governments.

https://www.bayer.com/en/investors/consumer-health-megatrends

Citation: Bayer